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Stuck with a generic logo and a very limited brand toolkit of mainly orange and adhoc staff imagery, West Suffolk Alliance required a much more professional looking brand.
Serving six regions of West Suffolk with a mantra of 'All about people and places', a flag seemed to symbolise this 'United' approach to the county's health and wellbeing. The stripes represent the regions they serve and form part of the brand toolkit.
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The Brand toolkit included a range of icons for their brand ambitions & delivery plan, modern typefaces a fresh colour palette, as well as local landmark vectors, giving the brand a sense of place.
A new suite of photography will be commissioned at a suitable time.
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