Stuck with a generic logo and a very limited brand toolkit of mainly orange and adhoc staff imagery, West Suffolk Alliance required a much more professional looking brand.
Serving six regions of West Suffolk with a mantra of 'All about people and places', a flag seemed to symbolise this 'United' approach to the county's health and wellbeing. The stripes represent the regions they serve and form part of the brand toolkit.
The Brand toolkit included a range of icons for their brand ambitions & delivery plan, modern typefaces a fresh colour palette, as well as local landmark vectors, giving the brand a sense of place.
A new suite of photography will be commissioned at a suitable time.
