Working for Pau Creative on a campaign to inform immigrants that the OISC acts to protect those who need advice by regulating and scrutinising advisers as well as informing them how to complain if they get poor advice and services.
Pre and post Brexit, the campaign needed to encourage readers to:
• look at the OISC website specifically ‘Adviser Finder’
to find a regulated adviser;
• only ever use a regulated adviser (unregulated ‘advisers’ could be unscrupulous.; and
• be comfortable making a complaint if they are unhappy with the advice and services they receive
A bold typographic solution was created, that would translate well across a range of on-screen and printed materials.